Inkonzo esebenzayo

Inkonzo esemgangathweni kunye neemveliso ezisemgangathweni (ithrekhi yerabhakwayeumzila wokumba umngxuma） zizinto ezibalulekileyo ekuzuzeni ukuthenjwa nodumo lwabathengi. Ukuba inkampani ifuna ukugqama kukhuphiswano olukhulu lwemarike, kufuneka ibonelele ngenkonzo ephezulu kunye nomgangatho wemveliso. Oku akunakunceda amashishini ukuba abe kwindawo ephambili kwimarike kuphela, kodwa kuzise namathuba amaninzi eshishini kunye nenzuzo kumashishini. Inkonzo esebenzayo yinxalenye ebalulekileyo yenkonzo esemgangathweni. Abathengi balindele ukuba bakwazi ukufumana izisombululo ngexesha elifutshane kangangoko, kwaye ukuba amashishini anokubonelela ngeenkonzo ezisebenzayo, anokuphumelela ukuthenjwa nokuthembeka kwabathengi. Zininzi iindlela zokuphucula ukusebenza kakuhle kwenkonzo, ezinje ngokuphucula isantya sempendulo ngeendlela zobugcisa, ukuphucula umgangatho wobungcali kunye nokwaziwa kwenkonzo ngabasebenzi, ukuseka inkqubo yenkonzo evakalayo, njalo njalo. Kwangaxeshanye, umgangatho wemveliso esemgangathweni ophezulu ukwayinto ephambili kwimpumelelo yamashishini. Amashishini kufuneka aqhubeke nokuphucula umgangatho kunye nokusebenza kweemveliso zawo ukuze ahlangabezane neemfuno ezikhulayo zabathengi. Zininzi iindlela zokuphucula umgangatho wemveliso, ezinje ngokwazisa ubuchwepheshe obutsha kunye nezixhobo, ukuseka inkqubo yolawulo lomgangatho wesayensi, ukuqinisa iR&D kunye nophuhliso, njalo njalo. Ngamafutshane, inkonzo esemgangathweni ophezulu kunye nomgangatho wemveliso zizibonakaliso ezibalulekileyo zokuba amashishini angakwazi na ukuphumelela kunye nophuhliso lwexesha elide. Kuphela ngokuphucula rhoqo inkonzo kunye nomgangatho wemveliso apho sinokufumana ukuthenjwa nokuthembeka kwabathengi, ukuze singabi nakoyiswa kwimarike.

Ukuqinisekisa umgangatho

Kwangaxeshanye, umgangatho wemveliso osemgangathweni ophezulu ukwayinxalenye ebalulekileyo yeshishini, kuphela ngokuhlolwa nokulawulwa komgangatho okungqongqo, okunokuqinisekisa uzinzo kunye nexabiso lokusetyenziswa kwexesha elide kwemveliso. Ukuqinisekiswa komgangatho akuloxanduva lwamashishini kuphela, kodwa kukwayindlela ebalulekileyo yokuba amashishini aphucule ukhuphiswano lwawo rhoqo kwaye azivumelanise notshintsho lwemarike. Nokuba yinkonzo okanye iimveliso, kuphela ngokuphucula umgangatho rhoqo apho sinokufumana ukuthenjwa kunye nodumo lwabathengi, ukuze singabi nakoyiswa kukhuphiswano olukhulu lwemarike.

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